Custom designed for Tito’s Handmade Vodka, this brand activation booth was an immersive, high-energy environment inspired by live music and raw creativity. Every single surface was layered with details to echo the lively nature of live music, while staying true to the Tito’s brand.
For this activation, the goal was clear: create a booth that didn’t just show up at a heavy metal music festival—but one that felt like part of the show.
The space was wrapped in a saturated orange palette, which is unmistakably Tito’s. Layered atop the orange backdrop, we created a dramatic wall of vinyl records, paying homage to music culture. Backlit with warm red lighting, the 200+ records created depth, glow, and movement, transforming the booth into an eye catching visual display.
But truly – our sculptural speaker corner installation took center stage. We had a goal of turning audio into art, creating a feeling of being in a sound studio. Oversized speaker forms were arranged in graphic panels attached to the walls from floor to ceiling. We then added neon signage reading “Recording” and “Live Music” to add to the ambience. Those elements, mixed with strong Tito’s branding, created an edgy brand-driven vibe that drew in the crowd.
A black-and-white checkered platform anchored the space, giving it a stage-like presence and inviting guests to step inside. This space also functioned as a very custom photo booth, giving guests a little something to take home. With with warm string lights adding atmosphere as day turned into night, we created the perfect festival length hangout.
The result was a booth that didn’t feel like a pop-up, it felt like a destination. A place where brand storytelling, music culture, and visual impact collided. Bold, unapologetic, and built to stand ou! This Tito’s brand activation proved that great event design doesn’t just attract attention – It amplifies the entire experience.
Photography Nicole Sepulveda | Fabrication + Build It’s All in the Details
See more of our events on our Instagram Page or in our Galleries
